Dominika Pszczolkowska is a Polish journalist. Since 2007 she has been the Brussels correspondent for Gazeta Wyborcza, the largest Polish quality daily.
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Carrefour pretends to be American in Poland
A guy drives up in a pink Cadillac. The girl, sort of awed, gets in. He brags about his trunk full of potato chips and other goodies for a party. ”Normally America”, he says. In Polish ”America” in this case also means ”something very cool”.
So what is this? It's an advertisement of a supermarket chain on TV in Poland. Nothing surprising so far. America still conjures up positive emotions in the country, especially now with George W. Bush gone and Barack Obama president.
But who is advertising? Believe it or not, it's the French supermarket chain Carrefour. Those same French who try to promote their language and culture wherever they can. Those same ones who are now worried about their car companies moving to Central Europe.
I guess businessmen everywhere are the same - whatever sells is best. But I can't help wondering: did the Carrefour bosses in Paris (or wherever) OK this campaign? Maybe the Elysee should have a word with them...
piątek, 20 lutego 2009, dominique